Please Excuse Our Dust While Under Transition

A Friend’s Reminder Gives a New Perspective
July 17, 2013
How Being Involved In the Mayor Bob Filner Scandal is a Lesson in Negotiation
August 8, 2013
If you have been connected to me for awhile you may be wondering where the pink has gone to in my positioning.  Well, I’m here to say BLUE is the new PINK!.
As you may know I was in the Air Force for 23 years.  My job in the Air Force was Contracts Manager/Negotiator and then I did the same thing for another 7 years for defense contractors.  If you know me by my Pink Biker Chic brand, you may be wondering what’s happening. Basically I have transitioned Pink Biker Chic to take a hiatus while I build my Think Like A Negotiator positioning.
My Pink Biker Chic clothing line is still being represented into Harley Davidson dealers and there will still be an element of PINK in my upcoming events, but focusing on two completely different positions at different ends of the spectrum was not only causing market confusion, it was driving me out of business.  So I did an analysis of how I can reach and help more people today and am going forward with Think Like A Negotiator.  My plan is to bring Pink Biker Chic back onto my plate once I am firmly established with Think Like A Negotiator.
All that being said, if you are a longtime follower, I hope you will remain as part of the community.  If you are a new friend, welcome, I am honored to have you as part of the growing community of people who want to become better negotiators both personally and professionally.  I can negotiate the paint off a wall and will show you how to as well!
Check out the online store tab.  I am asking if you will help with the pre-launch of my new book Think Like A Negotiator, 50 ways to create win-win results by understanding the pitfalls to avoid.  It is a hardcover book and will retail for $29.95.  I am offering a pre-launch special of $19.95.  I am only doing a 200 copy pre-launch and at this writing have already sold 30 copies just by asking a few people to purchase at the pre-launch price. Get yours now at the special price before the special is gone!
This site is currently serving as my blog and my website while I am transitioning to a new site that is coming soon.  I have to run things through my Pink Biker Chic site for online store activity which maybe a little confusing but that is why I have left the event price for my event at $297 instead of taking the special price down.  My mixed up look benefits you.  Once my positioning is all in place the website price for my event will go up to $997 so if you are considering it, I’d do it now while you can still get in at the “under construction price”
Thank you for all your support through this growth and transition!  I appreciate you!
Eldonna Lewis Fernandez
Eldonna Lewis Fernandez
Veteran negotiation and contracts expert Eldonna Lewis-Fernandez, author of “Think Like a Negotiator,” has over 30 years of experience crafting killer deals both stateside and internationally, many in excess of $100 million. She’s currently the CEO of Dynamic Vision International — a specialized consulting and training firm that helps individuals hone negotiation skills — as well as a nationally regarded keynote speaker, session leader and panelist on the Art of Negotiation. Eldonna may be reached online at

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